Of course we provided loads of room for fans of Riot Games’ titles to try out their favourite games on the stand. However, we wanted to go above and beyond forging a demo space. Recently the Cosplay (‘costume play’) culture broke through, and so we created massive impact by pioneering huge interactive environments to attract enormous and extraordinarily enthusiastic crowds at Gamescom in Cologne and at IGROMIR in Moscow.
Originating in Japan, cosplay is now a worldwide phenomenon, from the US to India and from Russia to China.
With a prize pool worth over $7 million, League of Legends tournaments streams globally, with 76 countries currently in the rankings.
If you’re reading this in peak hours, 7.5 million people are now playing League of Legends around the world.