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BPTW | Celebrating 20 Years

Imaginative Responsibility

BPTW is devoted to “responsible architecture executed with imagination.” Enigma were asked to create a series of 12 promotional brochures for each of BPTW’s multidisciplinary sectors. These ranged from their focus on architecture and sustainable design solutions to their proactive community agents. Each brochure highlighted the positive influences, and lasting effects, BPTW projects have on their surrounding environment.

The brochures visual language was based on the building blocks of all architectural projects, technical drawings. Using their harsh line structures and bold sense of order, each brochure was designed on a uniformed grid that intrinsically reflected the look and feel of BPTW’s work. Strong typographical forms reflected the rigid and bold approach to each composition creating a series of dynamic brochures that would act as the building blocks to informing a wider audience about BPTW services.

And of course each brochure was printed on recycled paper stock to reflect the integrated environmental architecture present throughout the BPTW portfolio. We also developed concepts for recyclable direct mail packs using reconstituted, biodegradable materials to limit environmental impact.

Kuwait Petroleum | Q8 - Constantly Better

Sailing Ahead

To celebrate their 25th Anniversary, Kuwait Petroleum International asked Enigma to create a new mission statement and a range of collateral including a 32-page brochure in eight different language iterations, a corporate calendar, a series of posters , a video and a website to communicate their ongoing excellence and pioneering position in the oil industry.

Using the statement “Constantly Better”, Enigma encompassed and invoked Kuwait’s progression and professionalism over their 25 year history.

To accompany this, Enigma developed the iconic Q8 Sails logo into a dynamic visual language. The deconstructed Q8 sails logo offered a versatile grid to house a series of stunning global images art directed by Enigma that communicated and defined the excellence at the heart of Q8’s success.

This powerful combination of brand and image created a memorable commemoration to the anniversary celebrations.

Sheringham Shoal Wind Farm | Visitor Centre

Creative Energy

In recognition of Enigma’s expertise in museum design and installation, Scira Offshore Energy asked us to create an insightful and fun exhibition for one of the largest offshore wind farm facilities in Europe, The Sheringham Shoal Wind Farm, located 22km off the coast of Norfolk.

Situated at the heart of local museum space The Mo, The Sheringham Shoal Offshore Wind Farm Visitor and Education Centre details the story of offshore wind farm power through a variety of distinct, informative graphics and interactive exhibits.

To communicate the information, Enigma designed a fictional character called Barb, based on the foundation of meteorological symbols used to denote wind power. Placed at significant information points throughout the exhibition Barb’s form altered in relation to the importance of each fact. Thus denoting the most relevant facts for museum visitors.

Due to the highly technical nature of the information throughout the exhibition, Barb was also used to present a child friendly identity to the museum space allowing both young and old audiences alike to enjoy the Sheringham Shoal story.

BlackBerry Accessories | Icons, Catalogue & Guides

Iconic Branding

To accompany the launch of BlackBerry RIM Accessories new brand identity Enigma were asked to create a series of retail guides that would promote the accessories and lifestyle uses for their new product range.

Using the new brand identity Enigma utilised a minimalist white composition in conjunction with friendly lifestyle images to present a humanistic, light tone.

A critical element of the design was the illustration and implementation of a powerful icon system that denoted each products services and key retail facets. These icons reflected the changing face of the BlackBerry operating system and allowed the information heavy brochures to be broken down into a clear and familiar user language. 

The success of the brochures design led to the visual language being extended across a range of packaging, Point of Sale (POS) and poster designs, all with the help of Enigma.

The Forces Of I.K Brunel | Identity

The Force of Design

Isambard Kingdom Brunel was a legendary 19th century engineer whose designs revolutionised transport and modern engineering.

To mark 200 years since his birth, Enigma created a visual identity and high-impact educational exhibition for the At-Bristol centre to display the forces Brunel used to create his bridges, tunnels and ships. Echoing Brunel’s excellence in engineering Enigma developed the conceptual theme of, Further, Higher, Deeper, Faster and Forward to illustrate these forces he overcame and build pioneering industrial feats that are defined as some of modern industries greatest structures. 

The look and content had to appeal to younger audiences and – critically – fit with the existing exhibitions in the At-Bristol space. Each topic was colour coded and combined with an iconographic symbol to define the forces at work within each exhibition space. These icons were then bought together to construct a strong and colourful logo identity for the exhibition.

Dassault Aviation | Technical Brochures

High Fliers

Dassault is one of the legends of aeronautics, building million dollar private jets combined with the very pinnacle in interior luxury finishes and technology.
These two brochures were created to illustrate and explain the complex processes involved in the ordering, design and build of a private jet throughout its eighteen-month build time.

The visual language for the brochures was based on the elegance and aerodynamic forms created by a Dassault jet when in the process of flight.
By using soft curves through the design combined with stunning photos of the build process each brochure communicated the intrinsic beauty of flight.

To define the opulence and luxury of the jets the brochures used metallic pantone finishes with a rich, heavy paper stock gloss finish to provide the design with the prominence and reverence a Dassault jet demands.

Llanelly House | Logo & Identity

People, Place, Identity

As one of Wales most famous great estates, Llanelly House was once a beacon for the town with a rich history that defines it as a key focal point of the industrial revolution. This great heritage is now being regenerated as Wales first national, Genealogy Heritage Centre.  

In preparation for the centre’s launch Enigma were asked to create a new brand identity that reflected this great heritage whilst defining it’s exciting future. For a project with its intrinsic concept of identity the new brand had to incorporate the very features that defined the house as such a famous landmark.

Enigma took influence from the distinct period Georgian architecture and installed it into a modern, yet sensitive visual identity by using elegant serif fonts in contrast to modern san serif body text to create a distinct hybrid between past, present and future.

To further illustrate this connection each piece of print collateral also utilises modern metallic pantone printing methods against uncoated paper stocks to provide both a modern yet tactile feel to the brand.

Ubisoft | E3 Large Format Graphics

Immersive Design

These graphics were developed to support our genre-busting approach at the world's premier computer game show - the Electronic Entertainment Expo, E3, in Los Angeles - for major player Ubisoft.

Our ground-breaking award-winning innovation - rapidly adopted by the entire sector - was to create a fully immersive 'theatrical' representation of the games (see here or in the Exhibitions Portfolio). These extremely 'large format' graphics and branding elements were used in combination with Enigma's stand design over several years.

Together, they powerfully added up to create a 360 degree experience designed to immerse visitors fully into each game's atmosphere and elements.

Belkin | Lanyard Development

Designer Accessory

Leading mobile and electronics accessory provider Belkin briefed Enigma on the need for a Point of Sale (POS) device that explained and highlighted each accessories function to the consumer.

The design for the lanyards broke down the vast number of complex device accessories into four, easy to understand categories. Using a bold, modern visual language each area was colour coded and combined with a strong san serif font set to further define and focus the viewer on each featured accessory and
its application.

To contrast the clean, minimalist composition of the product pages, the back of each section included a lifestyle shot of the product in use. This further grounded the use and identity of the product and acted as a key sales tool for the lanyard. 

Amnesty International | Articles of Hope

Design for Good

In collaboration with the Manchester Jewellers Network, Enigma were asked by internationally renowned NGO Amnesty International to develop brochure concepts to promote a fund-raising auction to highlight the ongoing global struggle against slavery.

The visual language and concepts developed from the relation between the position in which both decorative and restraint chains are worn.

This close relationship allowed the plight of the enslaved to be evocatively promoted to a commercial audience that could now more closely relate to
the oppression this form of violation brings.

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