Eterna Porsche | Baselworld, Basel, Switzerland
Two Icons, One Stand
World-renowned watchmaker Eterna wanted to launch their new Porsche Indicator watch and simultaneously re-establish the traditional Eterna brand at Baselworld – the world’s leading watch and jewellery show – on the same stand.
How could Enigma deliver two very unique brands on the same stand, and maintain exceptional standards of impressiveness, functionality and attractiveness?
We began with an impressive 9 metre high booth, using fine wood finishes to reflect Eterna’s traditional strengths, and black and steel to capture the modern edge of the Porsche Indicator launch.
Clearly sectioned, the brands worked separately behind an open, attractive frontage, with clean lines and the high structure giving the impression of two brands in one, yet with a real dynamism and synergy between the two.
Another major highlight: Enigma’s video launching the Porsche Indicator, with rave reviews from the attending “Porsche family”.
The “tastefulness and creativity” of the approach were specifically noted by Eterna, who felt the entire package stand and video helped bring the Eterna brands back to a higher profile than ever before.
Porsche, one of the all time great style icons, agreed.
Eterna Porsche | Baselworld, Basel, Switzerland
Two Icons, One Stand
World-renowned watchmaker Eterna wanted to launch their new Porsche Indicator watch and simultaneously re-establish the traditional Eterna brand at Baselworld – the world’s leading watch and jewellery show – on the same stand.
How could Enigma deliver two very unique brands on the same stand, and maintain exceptional standards of impressiveness, functionality and attractiveness?
We began with an impressive 9 metre high booth, using fine wood finishes to reflect Eterna’s traditional strengths, and black and steel to capture the modern edge of the Porsche Indicator launch.
Clearly sectioned, the brands worked separately behind an open, attractive frontage, with clean lines and the high structure giving the impression of two brands in one, yet with a real dynamism and synergy between the two.
Another major highlight: Enigma’s video launching the Porsche Indicator, with rave reviews from the attending “Porsche family”.
The “tastefulness and creativity” of the approach were specifically noted by Eterna, who felt the entire package stand and video helped bring the Eterna brands back to a higher profile than ever before.
Porsche, one of the all time great style icons, agreed.
Eterna Porsche | Baselworld, Basel, Switzerland
Two Icons, One Stand
World-renowned watchmaker Eterna wanted to launch their new Porsche Indicator watch and simultaneously re-establish the traditional Eterna brand at Baselworld – the world’s leading watch and jewellery show – on the same stand.
How could Enigma deliver two very unique brands on the same stand, and maintain exceptional standards of impressiveness, functionality and attractiveness?
We began with an impressive 9 metre high booth, using fine wood finishes to reflect Eterna’s traditional strengths, and black and steel to capture the modern edge of the Porsche Indicator launch.
Clearly sectioned, the brands worked separately behind an open, attractive frontage, with clean lines and the high structure giving the impression of two brands in one, yet with a real dynamism and synergy between the two.
Another major highlight: Enigma’s video launching the Porsche Indicator, with rave reviews from the attending “Porsche family”.
The “tastefulness and creativity” of the approach were specifically noted by Eterna, who felt the entire package stand and video helped bring the Eterna brands back to a higher profile than ever before.
Porsche, one of the all time great style icons, agreed.
Eterna Porsche | Baselworld, Basel, Switzerland
Two Icons, One Stand
World-renowned watchmaker Eterna wanted to launch their new Porsche Indicator watch and simultaneously re-establish the traditional Eterna brand at Baselworld – the world’s leading watch and jewellery show – on the same stand.
How could Enigma deliver two very unique brands on the same stand, and maintain exceptional standards of impressiveness, functionality and attractiveness?
We began with an impressive 9 metre high booth, using fine wood finishes to reflect Eterna’s traditional strengths, and black and steel to capture the modern edge of the Porsche Indicator launch.
Clearly sectioned, the brands worked separately behind an open, attractive frontage, with clean lines and the high structure giving the impression of two brands in one, yet with a real dynamism and synergy between the two.
Another major highlight: Enigma’s video launching the Porsche Indicator, with rave reviews from the attending “Porsche family”.
The “tastefulness and creativity” of the approach were specifically noted by Eterna, who felt the entire package stand and video helped bring the Eterna brands back to a higher profile than ever before.
Porsche, one of the all time great style icons, agreed.
Symbian | Reception, Head Office, London
Intelligent Fun
Symbian, the open source operating system and software platform designed for smartphones (currently maintained by Nokia), wanted to re-vamp and modernise their London Head Office reception area.
It needed to be an attractive, comfortable and fun space that was also informative, user-friendly and practical. And it had to be a high-tech, high-quality interactive environment, including working phone demos and LCD screens...
As the first point of contact, a reception obviously has to impress visitors and here, encourage them to explore the products and gain valuable information while waiting for their contact person.
Our approach used a linear series of showcases housing mobile phones and LCD screens in high quality contemporary yet ‘fun’ units.
The phones needed to be accessible and charged at all times, so we incorporated within the design a large glass and architectural steel wall displaying a large plasma screen, literature units and additional mobile phone displays designed to hide unsightly walkways and work access areas.
Adding a fresh clean finish to the walls and feature ceiling, highlighted by vibrant coloured lighting completed the area.
Funky bright coloured furniture was added to give a comfortable and welcoming feel to the reception - making visitors feel relaxed and engaged.
Symbian | Reception, Head Office, London
Intelligent Fun
Symbian, the open source operating system and software platform designed for smartphones (currently maintained by Nokia), wanted to re-vamp and modernise their London Head Office reception area.
It needed to be an attractive, comfortable and fun space that was also informative, user-friendly and practical. And it had to be a high-tech, high-quality interactive environment, including working phone demos and LCD screens...
As the first point of contact, a reception obviously has to impress visitors and here, encourage them to explore the products and gain valuable information while waiting for their contact person.
Our approach used a linear series of showcases housing mobile phones and LCD screens in high quality contemporary yet ‘fun’ units.
The phones needed to be accessible and charged at all times, so we incorporated within the design a large glass and architectural steel wall displaying a large plasma screen, literature units and additional mobile phone displays designed to hide unsightly walkways and work access areas.
Adding a fresh clean finish to the walls and feature ceiling, highlighted by vibrant coloured lighting completed the area.
Funky bright coloured furniture was added to give a comfortable and welcoming feel to the reception - making visitors feel relaxed and engaged.
Symbian | Reception, Head Office, London
Intelligent Fun
Symbian, the open source operating system and software platform designed for smartphones (currently maintained by Nokia), wanted to re-vamp and modernise their London Head Office reception area.
It needed to be an attractive, comfortable and fun space that was also informative, user-friendly and practical. And it had to be a high-tech, high-quality interactive environment, including working phone demos and LCD screens...
As the first point of contact, a reception obviously has to impress visitors and here, encourage them to explore the products and gain valuable information while waiting for their contact person.
Our approach used a linear series of showcases housing mobile phones and LCD screens in high quality contemporary yet ‘fun’ units.
The phones needed to be accessible and charged at all times, so we incorporated within the design a large glass and architectural steel wall displaying a large plasma screen, literature units and additional mobile phone displays designed to hide unsightly walkways and work access areas.
Adding a fresh clean finish to the walls and feature ceiling, highlighted by vibrant coloured lighting completed the area.
Funky bright coloured furniture was added to give a comfortable and welcoming feel to the reception - making visitors feel relaxed and engaged.
Symbian | Reception, Head Office, London
Intelligent Fun
Symbian, the open source operating system and software platform designed for smartphones (currently maintained by Nokia), wanted to re-vamp and modernise their London Head Office reception area.
It needed to be an attractive, comfortable and fun space that was also informative, user-friendly and practical. And it had to be a high-tech, high-quality interactive environment, including working phone demos and LCD screens...
As the first point of contact, a reception obviously has to impress visitors and here, encourage them to explore the products and gain valuable information while waiting for their contact person.
Our approach used a linear series of showcases housing mobile phones and LCD screens in high quality contemporary yet ‘fun’ units.
The phones needed to be accessible and charged at all times, so we incorporated within the design a large glass and architectural steel wall displaying a large plasma screen, literature units and additional mobile phone displays designed to hide unsightly walkways and work access areas.
Adding a fresh clean finish to the walls and feature ceiling, highlighted by vibrant coloured lighting completed the area.
Funky bright coloured furniture was added to give a comfortable and welcoming feel to the reception - making visitors feel relaxed and engaged.
MG Rover | European Tradeshow Program
Classic Impact
For a century Rover has been a classic marque in British motoring with the sporty MG range – dating to 1924 – now more popular than ever. The MG Rover Group came to Enigma seeking an extra edge in the highly competitive international car show arena. Could we turn heads and highlight their reputation?
Enigma developed a modular stand to project a powerful brand personality for each business within the MG Rover Group, launching at the Frankfurt Motor show.
Carefully separated architecture and messaging underlined individual brand strengths, while reinforcing the overall impact MG Rover were making.
This solution has evolved and developed across European motor shows, consistently delivering strong results for MG Rover Group and strengthening the brand image. An effective partnership has developed, with MG Rover going on to use our expertise in interiors, Point of Sale, video, print and car launches.
MG Rover | European Tradeshow Program
Classic Impact
For a century Rover has been a classic marque in British motoring with the sporty MG range – dating to 1924 – now more popular than ever. The MG Rover Group came to Enigma seeking an extra edge in the highly competitive international car show arena. Could we turn heads and highlight their reputation?
Enigma developed a modular stand to project a powerful brand personality for each business within the MG Rover Group, launching at the Frankfurt Motor show.
Carefully separated architecture and messaging underlined individual brand strengths, while reinforcing the overall impact MG Rover were making.
This solution has evolved and developed across European motor shows, consistently delivering strong results for MG Rover Group and strengthening the brand image. An effective partnership has developed, with MG Rover going on to use our expertise in interiors, Point of Sale, video, print and car launches.
MG Rover | European Tradeshow Program
Classic Impact
For a century Rover has been a classic marque in British motoring with the sporty MG range – dating to 1924 – now more popular than ever. The MG Rover Group came to Enigma seeking an extra edge in the highly competitive international car show arena. Could we turn heads and highlight their reputation?
Enigma developed a modular stand to project a powerful brand personality for each business within the MG Rover Group, launching at the Frankfurt Motor show.
Carefully separated architecture and messaging underlined individual brand strengths, while reinforcing the overall impact MG Rover were making.
This solution has evolved and developed across European motor shows, consistently delivering strong results for MG Rover Group and strengthening the brand image. An effective partnership has developed, with MG Rover going on to use our expertise in interiors, Point of Sale, video, print and car launches.
GE: TIP Trailer Services | European Tradeshow Program
More Imagination at Work
From Thomas Edison to fibre optic cable, GE has always been about “imagination at work”. So when GE Equipment Services' TIP Trailer Services turned to Enigma seeking a creative solution for a series of over a dozen global trade shows, they wanted use to creat a solution that communicated a consistent brand proposition and messaging in a variety of different environments and footprints.
Enigma took the four core vertical service headings and sub-brands – each with its own logo – and developed a solution based on the ‘Power of the Cube’. Each stand uses four cubes to represent the four service areas, while smaller stands use two cubes and larger ones can use up to eight: the result provides an elegant and crisp modular solution that delivers strong and consistent impact at every venue throughout the program.
The client loved the way the cubes idea communicated the vertical services so clearly and distinctively.
GE: TIP Trailer Services | European Tradeshow Program
More Imagination at Work
From Thomas Edison to fibre optic cable, GE has always been about “imagination at work”. So when GE Equipment Services' TIP Trailer Services turned to Enigma seeking a creative solution for a series of over a dozen global trade shows, they wanted use to creat a solution that communicated a consistent brand proposition and messaging in a variety of different environments and footprints.
Enigma took the four core vertical service headings and sub-brands – each with its own logo – and developed a solution based on the ‘Power of the Cube’. Each stand uses four cubes to represent the four service areas, while smaller stands use two cubes and larger ones can use up to eight: the result provides an elegant and crisp modular solution that delivers strong and consistent impact at every venue throughout the program.
The client loved the way the cubes idea communicated the vertical services so clearly and distinctively.
GE: TIP Trailer Services | European Tradeshow Program
More Imagination at Work
From Thomas Edison to fibre optic cable, GE has always been about “imagination at work”. So when GE Equipment Services' TIP Trailer Services turned to Enigma seeking a creative solution for a series of over a dozen global trade shows, they wanted use to creat a solution that communicated a consistent brand proposition and messaging in a variety of different environments and footprints.
Enigma took the four core vertical service headings and sub-brands – each with its own logo – and developed a solution based on the ‘Power of the Cube’. Each stand uses four cubes to represent the four service areas, while smaller stands use two cubes and larger ones can use up to eight: the result provides an elegant and crisp modular solution that delivers strong and consistent impact at every venue throughout the program.
The client loved the way the cubes idea communicated the vertical services so clearly and distinctively.
GE: TIP Trailer Services | European Tradeshow Program
More Imagination at Work
From Thomas Edison to fibre optic cable, GE has always been about “imagination at work”. So when GE Equipment Services' TIP Trailer Services turned to Enigma seeking a creative solution for a series of over a dozen global trade shows, they wanted use to creat a solution that communicated a consistent brand proposition and messaging in a variety of different environments and footprints.
Enigma took the four core vertical service headings and sub-brands – each with its own logo – and developed a solution based on the ‘Power of the Cube’. Each stand uses four cubes to represent the four service areas, while smaller stands use two cubes and larger ones can use up to eight: the result provides an elegant and crisp modular solution that delivers strong and consistent impact at every venue throughout the program.
The client loved the way the cubes idea communicated the vertical services so clearly and distinctively.
Tassimo | Ideal Home Show, London & UK Roadshow
Freshly Brewed Creativity
In the highly competitive hot drinks industry, new kids on the block need to stand out – and sell fast – to ensure success. So when Kraft developed the unique Tassimo system with Braun, they asked if Enigma could develop an effective exhibition solution that really made an impact.
Enigma produced a new launch platform for Britain's biggest consumer exhibition - The Ideal Home Show and a subsequent UK travelling roadshow, attracting huge consumer and press interest.
The stunning, high-quality booth was inspired by café culture, and its modular product display units were incorporated into the roadshow – producing a higher return on investment and longevity of use.
The Result: Tassimo is one of the fasted selling hot drinks systems in the UK and around the world.
The Ideal Homes Show booth offered the perfect platform to secure immediate and effective demand for this innovative new product – and Enigma continue to work closely with Kraft Foods in other areas of their business.
And for a finishing touch: the Enigma Tassimo stand won the Best Stand in Show Award!
Tassimo | Ideal Home Show, London & UK Roadshow
Freshly Brewed Creativity
In the highly competitive hot drinks industry, new kids on the block need to stand out – and sell fast – to ensure success. So when Kraft developed the unique Tassimo system with Braun, they asked if Enigma could develop an effective exhibition solution that really made an impact.
Enigma produced a new launch platform for Britain's biggest consumer exhibition - The Ideal Home Show and a subsequent UK travelling roadshow, attracting huge consumer and press interest.
The stunning, high-quality booth was inspired by café culture, and its modular product display units were incorporated into the roadshow – producing a higher return on investment and longevity of use.
The Result: Tassimo is one of the fasted selling hot drinks systems in the UK and around the world.
The Ideal Homes Show booth offered the perfect platform to secure immediate and effective demand for this innovative new product – and Enigma continue to work closely with Kraft Foods in other areas of their business.
And for a finishing touch: the Enigma Tassimo stand won the Best Stand in Show Award!
Tassimo | Ideal Home Show, London & UK Roadshow
Freshly Brewed Creativity
In the highly competitive hot drinks industry, new kids on the block need to stand out – and sell fast – to ensure success. So when Kraft developed the unique Tassimo system with Braun, they asked if Enigma could develop an effective exhibition solution that really made an impact.
Enigma produced a new launch platform for Britain's biggest consumer exhibition - The Ideal Home Show and a subsequent UK travelling roadshow, attracting huge consumer and press interest.
The stunning, high-quality booth was inspired by café culture, and its modular product display units were incorporated into the roadshow – producing a higher return on investment and longevity of use.
The Result: Tassimo is one of the fasted selling hot drinks systems in the UK and around the world.
The Ideal Homes Show booth offered the perfect platform to secure immediate and effective demand for this innovative new product – and Enigma continue to work closely with Kraft Foods in other areas of their business.
And for a finishing touch: the Enigma Tassimo stand won the Best Stand in Show Award!
Tassimo | Ideal Home Show, London & UK Roadshow
Freshly Brewed Creativity
In the highly competitive hot drinks industry, new kids on the block need to stand out – and sell fast – to ensure success. So when Kraft developed the unique Tassimo system with Braun, they asked if Enigma could develop an effective exhibition solution that really made an impact.
Enigma produced a new launch platform for Britain's biggest consumer exhibition - The Ideal Home Show and a subsequent UK travelling roadshow, attracting huge consumer and press interest.
The stunning, high-quality booth was inspired by café culture, and its modular product display units were incorporated into the roadshow – producing a higher return on investment and longevity of use.
The Result: Tassimo is one of the fasted selling hot drinks systems in the UK and around the world.
The Ideal Homes Show booth offered the perfect platform to secure immediate and effective demand for this innovative new product – and Enigma continue to work closely with Kraft Foods in other areas of their business.
And for a finishing touch: the Enigma Tassimo stand won the Best Stand in Show Award!
