Ubisoft | E3, Los Angeles
Win Win
In an amazing streak in close partnership with Ubisoft, Enigma transformed how computer games were shown in Los Angeles at the Electronic Entertainment Expo (E3) - the sector’s leading global exhibition.
We won two ‘Best of Show’ stand awards, helped revitalize interest in existing games, brought the brand to life – and increased sales.
As one of the world’s leading computer games developers, Ubisoft were keen to position their new games as No.1 in the marketplace. The challenge was straightforward – how can Ubisoft make a 2000m2 space truly memorable? Enigma used a single brand umbrella and created individually themed set designs, using competitions, strong theatre and interactive experiences - all now standard practice. This exciting range of activities was pulled together in a logical flow from products through to hospitality.
We won our first ‘Best Stand of the Show’ award at E3 against competitors with budgets over 10 times the size, helping Ubisoft exceed sales expectations and push several new games into the No.1 position.
We also helped commission independent research to assess the effectiveness of the Ubisoft stand against key competitors. Our stand for Ubisoft consistently fared well in the research, coming at or near the top on all key categories – including being rated “Most Memorable Stand”.
At one E3, Ubisoft were showcasing one of the hottest properties in years – the premiere of King Kong, Peter Jackson’s first film since his epic Lord of the Rings series. But there was a catch: Enigma were not allowed to show Kong’s face – just parts of it, acting as a teaser. Inspired and informed by the background briefing, our creative interpretation of the highly atmospheric new King Kong environment was so accurate and powerful that Universal Studios bought the set after the show finished!
Ubisoft | E3, Los Angeles
Win Win
In an amazing streak in close partnership with Ubisoft, Enigma transformed how computer games were shown in Los Angeles at the Electronic Entertainment Expo (E3) - the sector’s leading global exhibition.
We won two ‘Best of Show’ stand awards, helped revitalize interest in existing games, brought the brand to life – and increased sales.
As one of the world’s leading computer games developers, Ubisoft were keen to position their new games as No.1 in the marketplace. The challenge was straightforward – how can Ubisoft make a 2000m2 space truly memorable? Enigma used a single brand umbrella and created individually themed set designs, using competitions, strong theatre and interactive experiences - all now standard practice. This exciting range of activities was pulled together in a logical flow from products through to hospitality.
We won our first ‘Best Stand of the Show’ award at E3 against competitors with budgets over 10 times the size, helping Ubisoft exceed sales expectations and push several new games into the No.1 position.
We also helped commission independent research to assess the effectiveness of the Ubisoft stand against key competitors. Our stand for Ubisoft consistently fared well in the research, coming at or near the top on all key categories – including being rated “Most Memorable Stand”.
At one E3, Ubisoft were showcasing one of the hottest properties in years – the premiere of King Kong, Peter Jackson’s first film since his epic Lord of the Rings series. But there was a catch: Enigma were not allowed to show Kong’s face – just parts of it, acting as a teaser. Inspired and informed by the background briefing, our creative interpretation of the highly atmospheric new King Kong environment was so accurate and powerful that Universal Studios bought the set after the show finished!
Ubisoft | E3, Los Angeles
Win Win
In an amazing streak in close partnership with Ubisoft, Enigma transformed how computer games were shown in Los Angeles at the Electronic Entertainment Expo (E3) - the sector’s leading global exhibition.
We won two ‘Best of Show’ stand awards, helped revitalize interest in existing games, brought the brand to life – and increased sales.
As one of the world’s leading computer games developers, Ubisoft were keen to position their new games as No.1 in the marketplace. The challenge was straightforward – how can Ubisoft make a 2000m2 space truly memorable? Enigma used a single brand umbrella and created individually themed set designs, using competitions, strong theatre and interactive experiences - all now standard practice. This exciting range of activities was pulled together in a logical flow from products through to hospitality.
We won our first ‘Best Stand of the Show’ award at E3 against competitors with budgets over 10 times the size, helping Ubisoft exceed sales expectations and push several new games into the No.1 position.
We also helped commission independent research to assess the effectiveness of the Ubisoft stand against key competitors. Our stand for Ubisoft consistently fared well in the research, coming at or near the top on all key categories – including being rated “Most Memorable Stand”.
At one E3, Ubisoft were showcasing one of the hottest properties in years – the premiere of King Kong, Peter Jackson’s first film since his epic Lord of the Rings series. But there was a catch: Enigma were not allowed to show Kong’s face – just parts of it, acting as a teaser. Inspired and informed by the background briefing, our creative interpretation of the highly atmospheric new King Kong environment was so accurate and powerful that Universal Studios bought the set after the show finished!
Ubisoft | E3, Los Angeles
Win Win
In an amazing streak in close partnership with Ubisoft, Enigma transformed how computer games were shown in Los Angeles at the Electronic Entertainment Expo (E3) - the sector’s leading global exhibition.
We won two ‘Best of Show’ stand awards, helped revitalize interest in existing games, brought the brand to life – and increased sales.
As one of the world’s leading computer games developers, Ubisoft were keen to position their new games as No.1 in the marketplace. The challenge was straightforward – how can Ubisoft make a 2000m2 space truly memorable? Enigma used a single brand umbrella and created individually themed set designs, using competitions, strong theatre and interactive experiences - all now standard practice. This exciting range of activities was pulled together in a logical flow from products through to hospitality.
We won our first ‘Best Stand of the Show’ award at E3 against competitors with budgets over 10 times the size, helping Ubisoft exceed sales expectations and push several new games into the No.1 position.
We also helped commission independent research to assess the effectiveness of the Ubisoft stand against key competitors. Our stand for Ubisoft consistently fared well in the research, coming at or near the top on all key categories – including being rated “Most Memorable Stand”.
At one E3, Ubisoft were showcasing one of the hottest properties in years – the premiere of King Kong, Peter Jackson’s first film since his epic Lord of the Rings series. But there was a catch: Enigma were not allowed to show Kong’s face – just parts of it, acting as a teaser. Inspired and informed by the background briefing, our creative interpretation of the highly atmospheric new King Kong environment was so accurate and powerful that Universal Studios bought the set after the show finished!
Ubisoft | E3, Los Angeles
Win Win
In an amazing streak in close partnership with Ubisoft, Enigma transformed how computer games were shown in Los Angeles at the Electronic Entertainment Expo (E3) - the sector’s leading global exhibition.
We won two ‘Best of Show’ stand awards, helped revitalize interest in existing games, brought the brand to life – and increased sales.
As one of the world’s leading computer games developers, Ubisoft were keen to position their new games as No.1 in the marketplace. The challenge was straightforward – how can Ubisoft make a 2000m2 space truly memorable? Enigma used a single brand umbrella and created individually themed set designs, using competitions, strong theatre and interactive experiences - all now standard practice. This exciting range of activities was pulled together in a logical flow from products through to hospitality.
We won our first ‘Best Stand of the Show’ award at E3 against competitors with budgets over 10 times the size, helping Ubisoft exceed sales expectations and push several new games into the No.1 position.
We also helped commission independent research to assess the effectiveness of the Ubisoft stand against key competitors. Our stand for Ubisoft consistently fared well in the research, coming at or near the top on all key categories – including being rated “Most Memorable Stand”.
At one E3, Ubisoft were showcasing one of the hottest properties in years – the premiere of King Kong, Peter Jackson’s first film since his epic Lord of the Rings series. But there was a catch: Enigma were not allowed to show Kong’s face – just parts of it, acting as a teaser. Inspired and informed by the background briefing, our creative interpretation of the highly atmospheric new King Kong environment was so accurate and powerful that Universal Studios bought the set after the show finished!
Ubisoft | E3, Los Angeles
Win Win
In an amazing streak in close partnership with Ubisoft, Enigma transformed how computer games were shown in Los Angeles at the Electronic Entertainment Expo (E3) - the sector’s leading global exhibition.
We won two ‘Best of Show’ stand awards, helped revitalize interest in existing games, brought the brand to life – and increased sales.
As one of the world’s leading computer games developers, Ubisoft were keen to position their new games as No.1 in the marketplace. The challenge was straightforward – how can Ubisoft make a 2000m2 space truly memorable? Enigma used a single brand umbrella and created individually themed set designs, using competitions, strong theatre and interactive experiences - all now standard practice. This exciting range of activities was pulled together in a logical flow from products through to hospitality.
We won our first ‘Best Stand of the Show’ award at E3 against competitors with budgets over 10 times the size, helping Ubisoft exceed sales expectations and push several new games into the No.1 position.
We also helped commission independent research to assess the effectiveness of the Ubisoft stand against key competitors. Our stand for Ubisoft consistently fared well in the research, coming at or near the top on all key categories – including being rated “Most Memorable Stand”.
At one E3, Ubisoft were showcasing one of the hottest properties in years – the premiere of King Kong, Peter Jackson’s first film since his epic Lord of the Rings series. But there was a catch: Enigma were not allowed to show Kong’s face – just parts of it, acting as a teaser. Inspired and informed by the background briefing, our creative interpretation of the highly atmospheric new King Kong environment was so accurate and powerful that Universal Studios bought the set after the show finished!
Ubisoft | Games Convention, Leipzig, Germany
From Multibrand to Metabrand
This Games Convention – the last at Leipzig before it moves on to its new venue in Cologne – offered an interesting challenge: to successfully meld together a complex variety of different shapes and materials, while still projecting a uniquely ‘on brand’ environment.
It’s a creative test Enigma has met often – and particularly with major games companies.
Ubisoft has many individual games, with strong and unique branding in their own right.
We used colour, light and our deep design expertise to pull them together on the stand, while the space was in turn designed to allow each game’s brand ‘room to breathe’.
Meanwhile, we ensured a coherent harmony across the umbrella company’s brand, with the strong logo strategically located to catch the eye on approaching, and throughout, the stand.
Ubisoft | Games Convention, Leipzig, Germany
From Multibrand to Metabrand
This Games Convention – the last at Leipzig before it moves on to its new venue in Cologne – offered an interesting challenge: to successfully meld together a complex variety of different shapes and materials, while still projecting a uniquely ‘on brand’ environment.
It’s a creative test Enigma has met often – and particularly with major games companies.
Ubisoft has many individual games, with strong and unique branding in their own right.
We used colour, light and our deep design expertise to pull them together on the stand, while the space was in turn designed to allow each game’s brand ‘room to breathe’.
Meanwhile, we ensured a coherent harmony across the umbrella company’s brand, with the strong logo strategically located to catch the eye on approaching, and throughout, the stand.
Ubisoft | Games Convention, Leipzig, Germany
From Multibrand to Metabrand
This Games Convention – the last at Leipzig before it moves on to its new venue in Cologne – offered an interesting challenge: to successfully meld together a complex variety of different shapes and materials, while still projecting a uniquely ‘on brand’ environment.
It’s a creative test Enigma has met often – and particularly with major games companies.
Ubisoft has many individual games, with strong and unique branding in their own right.
We used colour, light and our deep design expertise to pull them together on the stand, while the space was in turn designed to allow each game’s brand ‘room to breathe’.
Meanwhile, we ensured a coherent harmony across the umbrella company’s brand, with the strong logo strategically located to catch the eye on approaching, and throughout, the stand.
Ubisoft | Games Convention, Leipzig, Germany
From Multibrand to Metabrand
This Games Convention – the last at Leipzig before it moves on to its new venue in Cologne – offered an interesting challenge: to successfully meld together a complex variety of different shapes and materials, while still projecting a uniquely ‘on brand’ environment.
It’s a creative test Enigma has met often – and particularly with major games companies.
Ubisoft has many individual games, with strong and unique branding in their own right.
We used colour, light and our deep design expertise to pull them together on the stand, while the space was in turn designed to allow each game’s brand ‘room to breathe’.
Meanwhile, we ensured a coherent harmony across the umbrella company’s brand, with the strong logo strategically located to catch the eye on approaching, and throughout, the stand.
Ubisoft | Games Convention, Leipzig, Germany
From Multibrand to Metabrand
This Games Convention – the last at Leipzig before it moves on to its new venue in Cologne – offered an interesting challenge: to successfully meld together a complex variety of different shapes and materials, while still projecting a uniquely ‘on brand’ environment.
It’s a creative test Enigma has met often – and particularly with major games companies.
Ubisoft has many individual games, with strong and unique branding in their own right.
We used colour, light and our deep design expertise to pull them together on the stand, while the space was in turn designed to allow each game’s brand ‘room to breathe’.
Meanwhile, we ensured a coherent harmony across the umbrella company’s brand, with the strong logo strategically located to catch the eye on approaching, and throughout, the stand.
Atari | E3 Expo, Los Angeles
Chill Out Space
E3 – The Electronic Entertainment Expo – is the world’s leading interactive gaming business event. Atari, one of the world’s most famous names in the massive gaming sector, wanted to create a special atmosphere, away from the relentless hustle and bustle common to many exhibitions, for its staff and key clients. Enigma won the brief.
First we booked rooms away from the main show floor and then we designed and built a ‘chill out space’ – resembling a calm and relaxing contemporary café – to do business and hold meetings.
A crisp look included whites and blues in welcome contrast to the hot reds of the ‘gaming area’ showcasing new and up and coming titles.
The powerfully distinctive stand won plaudits all round.
The hit rate for meetings exceeded 95%, with raves from Atari and clients: the setting “made meetings more productive” and “gave an air of exclusivity” in “an oasis of calm”.
Atari | E3 Expo, Los Angeles
Chill Out Space
E3 – The Electronic Entertainment Expo – is the world’s leading interactive gaming business event. Atari, one of the world’s most famous names in the massive gaming sector, wanted to create a special atmosphere, away from the relentless hustle and bustle common to many exhibitions, for its staff and key clients. Enigma won the brief.
First we booked rooms away from the main show floor and then we designed and built a ‘chill out space’ – resembling a calm and relaxing contemporary café – to do business and hold meetings.
A crisp look included whites and blues in welcome contrast to the hot reds of the ‘gaming area’ showcasing new and up and coming titles.
The powerfully distinctive stand won plaudits all round.
The hit rate for meetings exceeded 95%, with raves from Atari and clients: the setting “made meetings more productive” and “gave an air of exclusivity” in “an oasis of calm”.
Atari | E3 Expo, Los Angeles
Chill Out Space
E3 – The Electronic Entertainment Expo – is the world’s leading interactive gaming business event. Atari, one of the world’s most famous names in the massive gaming sector, wanted to create a special atmosphere, away from the relentless hustle and bustle common to many exhibitions, for its staff and key clients. Enigma won the brief.
First we booked rooms away from the main show floor and then we designed and built a ‘chill out space’ – resembling a calm and relaxing contemporary café – to do business and hold meetings.
A crisp look included whites and blues in welcome contrast to the hot reds of the ‘gaming area’ showcasing new and up and coming titles.
The powerfully distinctive stand won plaudits all round.
The hit rate for meetings exceeded 95%, with raves from Atari and clients: the setting “made meetings more productive” and “gave an air of exclusivity” in “an oasis of calm”.
Atari | E3 Expo, Los Angeles
Chill Out Space
E3 – The Electronic Entertainment Expo – is the world’s leading interactive gaming business event. Atari, one of the world’s most famous names in the massive gaming sector, wanted to create a special atmosphere, away from the relentless hustle and bustle common to many exhibitions, for its staff and key clients. Enigma won the brief.
First we booked rooms away from the main show floor and then we designed and built a ‘chill out space’ – resembling a calm and relaxing contemporary café – to do business and hold meetings.
A crisp look included whites and blues in welcome contrast to the hot reds of the ‘gaming area’ showcasing new and up and coming titles.
The powerfully distinctive stand won plaudits all round.
The hit rate for meetings exceeded 95%, with raves from Atari and clients: the setting “made meetings more productive” and “gave an air of exclusivity” in “an oasis of calm”.
Atari | E3 Expo, Los Angeles
Chill Out Space
E3 – The Electronic Entertainment Expo – is the world’s leading interactive gaming business event. Atari, one of the world’s most famous names in the massive gaming sector, wanted to create a special atmosphere, away from the relentless hustle and bustle common to many exhibitions, for its staff and key clients. Enigma won the brief.
First we booked rooms away from the main show floor and then we designed and built a ‘chill out space’ – resembling a calm and relaxing contemporary café – to do business and hold meetings.
A crisp look included whites and blues in welcome contrast to the hot reds of the ‘gaming area’ showcasing new and up and coming titles.
The powerfully distinctive stand won plaudits all round.
The hit rate for meetings exceeded 95%, with raves from Atari and clients: the setting “made meetings more productive” and “gave an air of exclusivity” in “an oasis of calm”.
Warner Bros Interactive | Gamescom, Cologne
Lego Collaboration Rocks Cologne
Continuing on from our success at IDEF in Cannes, Warner Brothers Interactive Entertainment wanted to make a big splash at Europe’s premier gaming show, Gamescom – now relocated from Leipzig to a new venue in Cologne. Our design focused on a high impact concave design that let the games project outwards into the aisles, drawing in visitors with the huge visual presence from all angles. To Warner Brothers own iconic creative assets – from Lego Rock Band to Scribblenauts – we added some of our own, with a variety of retro and modernistic design elements playfully echoing the famous shield logo.Warner Bros Interactive | Gamescom, Cologne
Lego Collaboration Rocks Cologne
Continuing on from our success at IDEF in Cannes, Warner Brothers Interactive Entertainment wanted to make a big splash at Europe’s premier gaming show, Gamescom – now relocated from Leipzig to a new venue in Cologne. Our design focused on a high impact concave design that let the games project outwards into the aisles, drawing in visitors with the huge visual presence from all angles. To Warner Brothers own iconic creative assets – from Lego Rock Band to Scribblenauts – we added some of our own, with a variety of retro and modernistic design elements playfully echoing the famous shield logo.Warner Bros Interactive | Gamescom, Cologne
Lego Collaboration Rocks Cologne
Continuing on from our success at IDEF in Cannes, Warner Brothers Interactive Entertainment wanted to make a big splash at Europe’s premier gaming show, Gamescom – now relocated from Leipzig to a new venue in Cologne. Our design focused on a high impact concave design that let the games project outwards into the aisles, drawing in visitors with the huge visual presence from all angles. To Warner Brothers own iconic creative assets – from Lego Rock Band to Scribblenauts – we added some of our own, with a variety of retro and modernistic design elements playfully echoing the famous shield logo.Warner Bros Interactive | Gamescom, Cologne
Lego Collaboration Rocks Cologne
Continuing on from our success at IDEF in Cannes, Warner Brothers Interactive Entertainment wanted to make a big splash at Europe’s premier gaming show, Gamescom – now relocated from Leipzig to a new venue in Cologne. Our design focused on a high impact concave design that let the games project outwards into the aisles, drawing in visitors with the huge visual presence from all angles. To Warner Brothers own iconic creative assets – from Lego Rock Band to Scribblenauts – we added some of our own, with a variety of retro and modernistic design elements playfully echoing the famous shield logo.Warner Bros Interactive | Gamescom, Cologne
Lego Collaboration Rocks Cologne
Continuing on from our success at IDEF in Cannes, Warner Brothers Interactive Entertainment wanted to make a big splash at Europe’s premier gaming show, Gamescom – now relocated from Leipzig to a new venue in Cologne. Our design focused on a high impact concave design that let the games project outwards into the aisles, drawing in visitors with the huge visual presence from all angles. To Warner Brothers own iconic creative assets – from Lego Rock Band to Scribblenauts – we added some of our own, with a variety of retro and modernistic design elements playfully echoing the famous shield logo.Warner Bros Interactive | Gamescom, Cologne
Lego Collaboration Rocks Cologne
Continuing on from our success at IDEF in Cannes, Warner Brothers Interactive Entertainment wanted to make a big splash at Europe’s premier gaming show, Gamescom – now relocated from Leipzig to a new venue in Cologne. Our design focused on a high impact concave design that let the games project outwards into the aisles, drawing in visitors with the huge visual presence from all angles. To Warner Brothers own iconic creative assets – from Lego Rock Band to Scribblenauts – we added some of our own, with a variety of retro and modernistic design elements playfully echoing the famous shield logo.
Majesco | E3 Expo, Los Angeles
A Bigger Splash
Majesco is one of America’s fastest growing players in interactive gaming – a sector now worth over $50 billion and rising fast – and wanted to make a serious splash at the world's ultimate gaming show E3 – The Electronic Entertainment Expo.
Majesco sought a crisp and powerful focus on their brand, of course, but they also wanted to make sure everyone in the industry understood that as well as providing games and content, their business units also included video and business media peripherals.
With a shortlist of three for E3’s mammoth show in Los Angeles, including two U.S. companies, the really interesting question became: why should Majesco pick a British firm?
Enigma developed a truly innovative solution that fully addressed the brief – and went several stages further.
The Enigma Creative Solution guaranteed raised awareness of the underlying messaging Majesco wanted to project: here was an innovative, leading provider of diversified products and content for digital entertainment platforms with three separate business units.
The result was a highly creative stand that really stood out from the crowd, based around an expanding matrix, with dynamic angles and interlocking diamonds creating a sense of growth and power across each business unit.
We also used optical illusions to tease and intrigue visitors from every angle they approached the stand, changing their perspective on Majesco – exactly the message the company wanted to project.
Majesco | E3 Expo, Los Angeles
A Bigger Splash
Majesco is one of America’s fastest growing players in interactive gaming – a sector now worth over $50 billion and rising fast – and wanted to make a serious splash at the world's ultimate gaming show E3 – The Electronic Entertainment Expo.
Majesco sought a crisp and powerful focus on their brand, of course, but they also wanted to make sure everyone in the industry understood that as well as providing games and content, their business units also included video and business media peripherals.
With a shortlist of three for E3’s mammoth show in Los Angeles, including two U.S. companies, the really interesting question became: why should Majesco pick a British firm?
Enigma developed a truly innovative solution that fully addressed the brief – and went several stages further.
The Enigma Creative Solution guaranteed raised awareness of the underlying messaging Majesco wanted to project: here was an innovative, leading provider of diversified products and content for digital entertainment platforms with three separate business units.
The result was a highly creative stand that really stood out from the crowd, based around an expanding matrix, with dynamic angles and interlocking diamonds creating a sense of growth and power across each business unit.
We also used optical illusions to tease and intrigue visitors from every angle they approached the stand, changing their perspective on Majesco – exactly the message the company wanted to project.
Majesco | E3 Expo, Los Angeles
A Bigger Splash
Majesco is one of America’s fastest growing players in interactive gaming – a sector now worth over $50 billion and rising fast – and wanted to make a serious splash at the world's ultimate gaming show E3 – The Electronic Entertainment Expo.
Majesco sought a crisp and powerful focus on their brand, of course, but they also wanted to make sure everyone in the industry understood that as well as providing games and content, their business units also included video and business media peripherals.
With a shortlist of three for E3’s mammoth show in Los Angeles, including two U.S. companies, the really interesting question became: why should Majesco pick a British firm?
Enigma developed a truly innovative solution that fully addressed the brief – and went several stages further.
The Enigma Creative Solution guaranteed raised awareness of the underlying messaging Majesco wanted to project: here was an innovative, leading provider of diversified products and content for digital entertainment platforms with three separate business units.
The result was a highly creative stand that really stood out from the crowd, based around an expanding matrix, with dynamic angles and interlocking diamonds creating a sense of growth and power across each business unit.
We also used optical illusions to tease and intrigue visitors from every angle they approached the stand, changing their perspective on Majesco – exactly the message the company wanted to project.
Majesco | E3 Expo, Los Angeles
A Bigger Splash
Majesco is one of America’s fastest growing players in interactive gaming – a sector now worth over $50 billion and rising fast – and wanted to make a serious splash at the world's ultimate gaming show E3 – The Electronic Entertainment Expo.
Majesco sought a crisp and powerful focus on their brand, of course, but they also wanted to make sure everyone in the industry understood that as well as providing games and content, their business units also included video and business media peripherals.
With a shortlist of three for E3’s mammoth show in Los Angeles, including two U.S. companies, the really interesting question became: why should Majesco pick a British firm?
Enigma developed a truly innovative solution that fully addressed the brief – and went several stages further.
The Enigma Creative Solution guaranteed raised awareness of the underlying messaging Majesco wanted to project: here was an innovative, leading provider of diversified products and content for digital entertainment platforms with three separate business units.
The result was a highly creative stand that really stood out from the crowd, based around an expanding matrix, with dynamic angles and interlocking diamonds creating a sense of growth and power across each business unit.
We also used optical illusions to tease and intrigue visitors from every angle they approached the stand, changing their perspective on Majesco – exactly the message the company wanted to project.
2K Games | Gamescom, Cologne, Germany
Our Thing
2K Games and RockStar Games, are the wholly-owned labels of Take-Two Interactive Software, and the main outlet for the development and publication of the company’s products.
With Enigma’s unrivalled experience of building attention-grabbing exhibition stands for the gaming industry, the design team launched themselves into the exciting new brief from 2K Games for Gamescom in Cologne, Germany.
Huge format graphics, arrayed at maximum height around sweeping walls, made a massive impact - and our showcase for 2K’s frontline games wowed the audience.
The eagerly anticipated launch of Mafia II took centre stage, causing a regular stir as large crowds gathered for each performance.
2K were thrilled with the results and received consistently outstanding feedback from visitors.
2K Games | Gamescom, Cologne, Germany
Our Thing
2K Games and RockStar Games, are the wholly-owned labels of Take-Two Interactive Software, and the main outlet for the development and publication of the company’s products.
With Enigma’s unrivalled experience of building attention-grabbing exhibition stands for the gaming industry, the design team launched themselves into the exciting new brief from 2K Games for Gamescom in Cologne, Germany.
Huge format graphics, arrayed at maximum height around sweeping walls, made a massive impact - and our showcase for 2K’s frontline games wowed the audience.
The eagerly anticipated launch of Mafia II took centre stage, causing a regular stir as large crowds gathered for each performance.
2K were thrilled with the results and received consistently outstanding feedback from visitors.
2K Games | Gamescom, Cologne, Germany
Our Thing
2K Games and RockStar Games, are the wholly-owned labels of Take-Two Interactive Software, and the main outlet for the development and publication of the company’s products.
With Enigma’s unrivalled experience of building attention-grabbing exhibition stands for the gaming industry, the design team launched themselves into the exciting new brief from 2K Games for Gamescom in Cologne, Germany.
Huge format graphics, arrayed at maximum height around sweeping walls, made a massive impact - and our showcase for 2K’s frontline games wowed the audience.
The eagerly anticipated launch of Mafia II took centre stage, causing a regular stir as large crowds gathered for each performance.
2K were thrilled with the results and received consistently outstanding feedback from visitors.
2K Games | Gamescom, Cologne, Germany
Our Thing
2K Games and RockStar Games, are the wholly-owned labels of Take-Two Interactive Software, and the main outlet for the development and publication of the company’s products.
With Enigma’s unrivalled experience of building attention-grabbing exhibition stands for the gaming industry, the design team launched themselves into the exciting new brief from 2K Games for Gamescom in Cologne, Germany.
Huge format graphics, arrayed at maximum height around sweeping walls, made a massive impact - and our showcase for 2K’s frontline games wowed the audience.
The eagerly anticipated launch of Mafia II took centre stage, causing a regular stir as large crowds gathered for each performance.
2K were thrilled with the results and received consistently outstanding feedback from visitors.
2K Games | Gamescom, Cologne, Germany
Our Thing
2K Games and RockStar Games, are the wholly-owned labels of Take-Two Interactive Software, and the main outlet for the development and publication of the company’s products.
With Enigma’s unrivalled experience of building attention-grabbing exhibition stands for the gaming industry, the design team launched themselves into the exciting new brief from 2K Games for Gamescom in Cologne, Germany.
Huge format graphics, arrayed at maximum height around sweeping walls, made a massive impact - and our showcase for 2K’s frontline games wowed the audience.
The eagerly anticipated launch of Mafia II took centre stage, causing a regular stir as large crowds gathered for each performance.
2K were thrilled with the results and received consistently outstanding feedback from visitors.
2K Games | Gamescom, Cologne, Germany
Our Thing
2K Games and RockStar Games, are the wholly-owned labels of Take-Two Interactive Software, and the main outlet for the development and publication of the company’s products.
With Enigma’s unrivalled experience of building attention-grabbing exhibition stands for the gaming industry, the design team launched themselves into the exciting new brief from 2K Games for Gamescom in Cologne, Germany.
Huge format graphics, arrayed at maximum height around sweeping walls, made a massive impact - and our showcase for 2K’s frontline games wowed the audience.
The eagerly anticipated launch of Mafia II took centre stage, causing a regular stir as large crowds gathered for each performance.
2K were thrilled with the results and received consistently outstanding feedback from visitors.
Codemasters | Leipzig Games Convention, Germany
Two into one
At the Games Convention in Leipzig, Codemasters and sister company HMH wanted two separate consumer stands but a joint business centre. A lot of meetings were expected.
Our solution: a mezzanine level, and bold colouring, gently reinforcing the sense of distinct identities.
We then fused clean, simple and classic modernist design lines to create a strong frame for the carefully chosen furniture and finishes. This in turn sat behind a common entrance designed to both highlight and balance the shared space.
Meanwhile, the theatre - shown above - was a friendly and inviting presence.
It all added up to another piece of high-impact 3D work.
Codemasters | Leipzig Games Convention, Germany
Two into one
At the Games Convention in Leipzig, Codemasters and sister company HMH wanted two separate consumer stands but a joint business centre. A lot of meetings were expected.
Our solution: a mezzanine level, and bold colouring, gently reinforcing the sense of distinct identities.
We then fused clean, simple and classic modernist design lines to create a strong frame for the carefully chosen furniture and finishes. This in turn sat behind a common entrance designed to both highlight and balance the shared space.
Meanwhile, the theatre - shown above - was a friendly and inviting presence.
It all added up to another piece of high-impact 3D work.
Codemasters | Leipzig Games Convention, Germany
Two into one
At the Games Convention in Leipzig, Codemasters and sister company HMH wanted two separate consumer stands but a joint business centre. A lot of meetings were expected.
Our solution: a mezzanine level, and bold colouring, gently reinforcing the sense of distinct identities.
We then fused clean, simple and classic modernist design lines to create a strong frame for the carefully chosen furniture and finishes. This in turn sat behind a common entrance designed to both highlight and balance the shared space.
Meanwhile, the theatre - shown above - was a friendly and inviting presence.
It all added up to another piece of high-impact 3D work.
Codemasters | Leipzig Games Convention, Germany
Two into one
At the Games Convention in Leipzig, Codemasters and sister company HMH wanted two separate consumer stands but a joint business centre. A lot of meetings were expected.
Our solution: a mezzanine level, and bold colouring, gently reinforcing the sense of distinct identities.
We then fused clean, simple and classic modernist design lines to create a strong frame for the carefully chosen furniture and finishes. This in turn sat behind a common entrance designed to both highlight and balance the shared space.
Meanwhile, the theatre - shown above - was a friendly and inviting presence.
It all added up to another piece of high-impact 3D work.
Codemasters | Leipzig Games Convention, Germany
Two into one
At the Games Convention in Leipzig, Codemasters and sister company HMH wanted two separate consumer stands but a joint business centre. A lot of meetings were expected.
Our solution: a mezzanine level, and bold colouring, gently reinforcing the sense of distinct identities.
We then fused clean, simple and classic modernist design lines to create a strong frame for the carefully chosen furniture and finishes. This in turn sat behind a common entrance designed to both highlight and balance the shared space.
Meanwhile, the theatre - shown above - was a friendly and inviting presence.
It all added up to another piece of high-impact 3D work.
Codemasters | Leipzig Games Convention, Germany
Two into one
At the Games Convention in Leipzig, Codemasters and sister company HMH wanted two separate consumer stands but a joint business centre. A lot of meetings were expected.
Our solution: a mezzanine level, and bold colouring, gently reinforcing the sense of distinct identities.
We then fused clean, simple and classic modernist design lines to create a strong frame for the carefully chosen furniture and finishes. This in turn sat behind a common entrance designed to both highlight and balance the shared space.
Meanwhile, the theatre - shown above - was a friendly and inviting presence.
It all added up to another piece of high-impact 3D work.
The Game Factory | E3 Expo, Los Angeles
Making Fun
The Game Factory - "Where Fun is Made" - has built its games for young children into the world’s fastest-growing independent international publisher of interactive entertainment software. Its portfolio includes titles based on licensed character properties like Garfield®, Postman Pat®, Franklin®, Noddy®, Strawberry Shortcake®, Little Miss Spider®, Code Lyoko®, Biker Mice From Mars®, Cartoon Network®, Legend of The Dragon® and Bratz Ponyz®.
Making their first showing at E3 Expo, the world’s biggest gaming exhibition, they were keen to make a splash consistent with their rapid growth and dominance in this part of the sector.
Looking at Enigma’s multi award-winning work at E3, they asked us to produce a really impressive ‘standout’ booth.
With the volume at E3 turned up to 11, The Game Factory stand became a haven of tranquility and friendly styling that befitted the younger audience for their games.
Also, with their roots in Denmark, we delivered a design that was clean and minimalist, reflecting a true Scandinavian experience (but without any of the flat pack!)
The design was widely praised for the openess and approachability we brought to it, and The Game Factory were exceptionally pleased with the high level of business it attracted.
The Game Factory | E3 Expo, Los Angeles
Making Fun
The Game Factory - "Where Fun is Made" - has built its games for young children into the world’s fastest-growing independent international publisher of interactive entertainment software. Its portfolio includes titles based on licensed character properties like Garfield®, Postman Pat®, Franklin®, Noddy®, Strawberry Shortcake®, Little Miss Spider®, Code Lyoko®, Biker Mice From Mars®, Cartoon Network®, Legend of The Dragon® and Bratz Ponyz®.
Making their first showing at E3 Expo, the world’s biggest gaming exhibition, they were keen to make a splash consistent with their rapid growth and dominance in this part of the sector.
Looking at Enigma’s multi award-winning work at E3, they asked us to produce a really impressive ‘standout’ booth.
With the volume at E3 turned up to 11, The Game Factory stand became a haven of tranquility and friendly styling that befitted the younger audience for their games.
Also, with their roots in Denmark, we delivered a design that was clean and minimalist, reflecting a true Scandinavian experience (but without any of the flat pack!)
The design was widely praised for the openess and approachability we brought to it, and The Game Factory were exceptionally pleased with the high level of business it attracted.
The Game Factory | E3 Expo, Los Angeles
Making Fun
The Game Factory - "Where Fun is Made" - has built its games for young children into the world’s fastest-growing independent international publisher of interactive entertainment software. Its portfolio includes titles based on licensed character properties like Garfield®, Postman Pat®, Franklin®, Noddy®, Strawberry Shortcake®, Little Miss Spider®, Code Lyoko®, Biker Mice From Mars®, Cartoon Network®, Legend of The Dragon® and Bratz Ponyz®.
Making their first showing at E3 Expo, the world’s biggest gaming exhibition, they were keen to make a splash consistent with their rapid growth and dominance in this part of the sector.
Looking at Enigma’s multi award-winning work at E3, they asked us to produce a really impressive ‘standout’ booth.
With the volume at E3 turned up to 11, The Game Factory stand became a haven of tranquility and friendly styling that befitted the younger audience for their games.
Also, with their roots in Denmark, we delivered a design that was clean and minimalist, reflecting a true Scandinavian experience (but without any of the flat pack!)
The design was widely praised for the openess and approachability we brought to it, and The Game Factory were exceptionally pleased with the high level of business it attracted.
The Game Factory | E3 Expo, Los Angeles
Making Fun
The Game Factory - "Where Fun is Made" - has built its games for young children into the world’s fastest-growing independent international publisher of interactive entertainment software. Its portfolio includes titles based on licensed character properties like Garfield®, Postman Pat®, Franklin®, Noddy®, Strawberry Shortcake®, Little Miss Spider®, Code Lyoko®, Biker Mice From Mars®, Cartoon Network®, Legend of The Dragon® and Bratz Ponyz®.
Making their first showing at E3 Expo, the world’s biggest gaming exhibition, they were keen to make a splash consistent with their rapid growth and dominance in this part of the sector.
Looking at Enigma’s multi award-winning work at E3, they asked us to produce a really impressive ‘standout’ booth.
With the volume at E3 turned up to 11, The Game Factory stand became a haven of tranquility and friendly styling that befitted the younger audience for their games.
Also, with their roots in Denmark, we delivered a design that was clean and minimalist, reflecting a true Scandinavian experience (but without any of the flat pack!)
The design was widely praised for the openess and approachability we brought to it, and The Game Factory were exceptionally pleased with the high level of business it attracted.
Infogrames | E3 Expo, Los Angeles
Game On
Once again, with Infogrames (now folded into Atari) we faced a common challenge for major games companies: letting a number of powerful individual game brand live and breathe separately on a stand – while simultaneously providing an overarching focus and impact across the umbrella brand.
Enigma resolved this tension by using big bold circular shapes to link the space together, while offering a large feature to draw crowds into the gaming space. In turn, high level logos, graphics and branding let each game ‘stamp itself’ on the common space.
The combined effect made for yet another high-impact win at E3.
Infogrames | E3 Expo, Los Angeles
Game On
Once again, with Infogrames (now folded into Atari) we faced a common challenge for major games companies: letting a number of powerful individual game brand live and breathe separately on a stand – while simultaneously providing an overarching focus and impact across the umbrella brand.
Enigma resolved this tension by using big bold circular shapes to link the space together, while offering a large feature to draw crowds into the gaming space. In turn, high level logos, graphics and branding let each game ‘stamp itself’ on the common space.
The combined effect made for yet another high-impact win at E3.
Infogrames | E3 Expo, Los Angeles
Game On
Once again, with Infogrames (now folded into Atari) we faced a common challenge for major games companies: letting a number of powerful individual game brand live and breathe separately on a stand – while simultaneously providing an overarching focus and impact across the umbrella brand.
Enigma resolved this tension by using big bold circular shapes to link the space together, while offering a large feature to draw crowds into the gaming space. In turn, high level logos, graphics and branding let each game ‘stamp itself’ on the common space.
The combined effect made for yet another high-impact win at E3.
NCsoft | Gamescom, Cologne
The most eagerly awaited show in the Gaming industry calendar, Gamescom Cologne, opened its doors again to a rapturous reception. The world’s biggest games show saw 275,000 visitors flood through its doors during 5 sultry days in August.
NCsoft, one of the leading developers and publishers of online games, certainly stole plenty of show headlines. From top news story on every gaming website to receiving 4 pan-European awards for Guild Wars 2 everyone was talking about the games.
Our stand shared some of this amazing limelight encouraging vast crowds to experience the fantastic games on offer. Full height large format graphics with internal lighting were used to create a big “wow” from the aisles. The stage area hosted regular giveaways and presentations with demos of the games to be a very important attraction for the crowds.
With so much positive feedback (and way too many coffees) the team are still buzzing from the show! Paris Games Week is next on the schedule - from the Eurostar to Wildstar we hope to woo visitors in the city of romance.
NCsoft | Gamescom, Cologne
The most eagerly awaited show in the Gaming industry calendar, Gamescom Cologne, opened its doors again to a rapturous reception. The world’s biggest games show saw 275,000 visitors flood through its doors during 5 sultry days in August.
NCsoft, one of the leading developers and publishers of online games, certainly stole plenty of show headlines. From top news story on every gaming website to receiving 4 pan-European awards for Guild Wars 2 everyone was talking about the games.
Our stand shared some of this amazing limelight encouraging vast crowds to experience the fantastic games on offer. Full height large format graphics with internal lighting were used to create a big “wow” from the aisles. The stage area hosted regular giveaways and presentations with demos of the games to be a very important attraction for the crowds.
With so much positive feedback (and way too many coffees) the team are still buzzing from the show! Paris Games Week is next on the schedule - from the Eurostar to Wildstar we hope to woo visitors in the city of romance.
NCsoft | Gamescom, Cologne
The most eagerly awaited show in the Gaming industry calendar, Gamescom Cologne, opened its doors again to a rapturous reception. The world’s biggest games show saw 275,000 visitors flood through its doors during 5 sultry days in August.
NCsoft, one of the leading developers and publishers of online games, certainly stole plenty of show headlines. From top news story on every gaming website to receiving 4 pan-European awards for Guild Wars 2 everyone was talking about the games.
Our stand shared some of this amazing limelight encouraging vast crowds to experience the fantastic games on offer. Full height large format graphics with internal lighting were used to create a big “wow” from the aisles. The stage area hosted regular giveaways and presentations with demos of the games to be a very important attraction for the crowds.
With so much positive feedback (and way too many coffees) the team are still buzzing from the show! Paris Games Week is next on the schedule - from the Eurostar to Wildstar we hope to woo visitors in the city of romance.
NCsoft | Gamescom, Cologne
The most eagerly awaited show in the Gaming industry calendar, Gamescom Cologne, opened its doors again to a rapturous reception. The world’s biggest games show saw 275,000 visitors flood through its doors during 5 sultry days in August.
NCsoft, one of the leading developers and publishers of online games, certainly stole plenty of show headlines. From top news story on every gaming website to receiving 4 pan-European awards for Guild Wars 2 everyone was talking about the games.
Our stand shared some of this amazing limelight encouraging vast crowds to experience the fantastic games on offer. Full height large format graphics with internal lighting were used to create a big “wow” from the aisles. The stage area hosted regular giveaways and presentations with demos of the games to be a very important attraction for the crowds.
With so much positive feedback (and way too many coffees) the team are still buzzing from the show! Paris Games Week is next on the schedule - from the Eurostar to Wildstar we hope to woo visitors in the city of romance.
NCsoft | Gamescom, Cologne
The most eagerly awaited show in the Gaming industry calendar, Gamescom Cologne, opened its doors again to a rapturous reception. The world’s biggest games show saw 275,000 visitors flood through its doors during 5 sultry days in August.
NCsoft, one of the leading developers and publishers of online games, certainly stole plenty of show headlines. From top news story on every gaming website to receiving 4 pan-European awards for Guild Wars 2 everyone was talking about the games.
Our stand shared some of this amazing limelight encouraging vast crowds to experience the fantastic games on offer. Full height large format graphics with internal lighting were used to create a big “wow” from the aisles. The stage area hosted regular giveaways and presentations with demos of the games to be a very important attraction for the crowds.
With so much positive feedback (and way too many coffees) the team are still buzzing from the show! Paris Games Week is next on the schedule - from the Eurostar to Wildstar we hope to woo visitors in the city of romance.
NCsoft | Gamescom, Cologne
The most eagerly awaited show in the Gaming industry calendar, Gamescom Cologne, opened its doors again to a rapturous reception. The world’s biggest games show saw 275,000 visitors flood through its doors during 5 sultry days in August.
NCsoft, one of the leading developers and publishers of online games, certainly stole plenty of show headlines. From top news story on every gaming website to receiving 4 pan-European awards for Guild Wars 2 everyone was talking about the games.
Our stand shared some of this amazing limelight encouraging vast crowds to experience the fantastic games on offer. Full height large format graphics with internal lighting were used to create a big “wow” from the aisles. The stage area hosted regular giveaways and presentations with demos of the games to be a very important attraction for the crowds.
With so much positive feedback (and way too many coffees) the team are still buzzing from the show! Paris Games Week is next on the schedule - from the Eurostar to Wildstar we hope to woo visitors in the city of romance.
